🏠 Brand Overview
☀️ Morning Briefing
Briefing will appear here once the cascade pipeline runs in production (Phase 2).
⚡ Decisions Awaiting You
Recommendations needing your approval will surface here.
🚨 Critical Alerts
Real-time anomalies will appear here.
Sessions
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Revenue (D2C)
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Transactions
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Conversion Rate
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Cart Abandon
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MTD Revenue (all channels)
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MTD Units
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vs prior month MTD
Total Ad Spend (7d)
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Blended ROAS (7d)
--
TACoS --

Channel Performance

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Channel Sales

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D2C Daily Performance

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Month-on-Month

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▲ Accelerating MSKUs 7d vs prior 7d

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▼ Declining MSKUs 7d vs prior 7d

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Red Flags

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📮

Inbox / Briefing

Threaded morning briefing, alerts, follow-ups, and contradictions from the chief_of_staff cascade.

Phase 2 · needs cascade_runs persistence
💬

Chat

Conversational entry to brand_head — ask anything, watch the L0→L1→L2 cascade run with reasoning trace.

Phase 2 · needs intelligence/chat_agent + endpoint
📈

Marketing

Cross-platform ad spend, blended ROAS, TACoS, per-platform breakdown

Total Ad Spend
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Blended ROAS
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TACoS
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% of revenue
Total Revenue
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all channels, same window

Spend Mix by Platform

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Per-Platform Performance

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Coming next: tabs for Meta Ads · Google Ads · Amazon Ads · Flipkart Ads (blocked on Flipkart connector) · Shopify Marketing (blocked on Klaviyo connector). Campaign-level drilldowns, creative fatigue, attribution overlay.
🏷

Category & Pricing

MSKU groups across all channels — revenue, units, ASP, archetype mix

MSKU Groups (with sales)
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of 1,893 total
Total Revenue
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selected window
Top-20 Share
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% of revenue from top 20 MSKUs
Avg ASP
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weighted by units

Archetype Mix

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MSKU Groups by Revenue top 50

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Coming next: cross-channel price ladder (selling_price comparison from channel_listing_snapshots), MRP gap analysis, Buy Box ownership for Amazon, demand by category over time.
🛒

Channels

Cross-channel listing health, sync freshness, phantom OOS detector, listing audit. Routes into marketplace hubs.

Phase 2
📦

Operations

Inventory cover, OOS, reorder priorities, returns

Active Listings
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Out of Stock
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Low Stock (<7d cover)
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Avg Cover Days
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Reorder Priorities low cover · sorted by velocity

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Returns by Channel last 30 days

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Top Return Reasons

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Coming next: marketplace inventory rollup (currently Shopify-only — see GO_LIVE_READINESS B2). UC stock → Amazon/Flipkart/Myntra. Plus SLA tracking and RTO analysis.
💰

Finance & P&L

SKU-level P&L grid, contribution margin by channel, settlement reconciliation, fee load. Margin columns blocked on COGS CSV from Sprig.

Phase 3 · blocked on COGS
🅰

Amazon Hub

Tabs: Listings · Inventory · Pricing · Brand · Analytics · Compliance. Vendor 1P + Seller 3P data flows live.

Phase 2
🛍

Shopify D2C Hub

Tabs: Storefront · SEO · Operations · Analytics. D2C Funnel will move into the Analytics tab.

Phase 2
📦

Flipkart Hub

Tabs: Catalogue · Fulfilment · Pricing.

Phase 3 · blocked on Flipkart connector
🔧

Unicommerce (OMS)

Tabs: Orders · Inventory · Sync. UC is the inventory + order source of truth across channels.

Phase 2
🧠

Brand Profile

Brand card · channels · archetypes

Currency
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GST Number
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Registered State
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Active Channels
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Brand Card

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D2C Funnel

Sprig store (GA4) — ...

Sessions
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Add to Cart
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Transactions
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Revenue
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Conv. Rate
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Daily Sessions & Transactions

Daily Revenue

Funnel Conversion

Top Products (by revenue)

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Traffic Sources

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🗃

Data Coverage

Real-time view of all 20 canonical schema tables

Total Rows
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Active Tables
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Empty Tables
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Schema Tables
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Source Connections

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Table-Level Coverage

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Data Quality

Click "Run Audit" to check data quality across all tables and sources.
📦

SKU Catalog

Cross-channel SKU performance with actionable insights

Accelerating
--
7d vs prior 7d
Declining
--
7d vs prior 7d
Dead Stock
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Inventory, 0 sales
Channel Gaps
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Missing AMZ/FK/SHP
Return Outliers
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>2x category avg
SKUs -- Revenue -- Units -- Return Rate -- Days of Cover --
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⚙

Policies & Rules

Brand directives, guardrails, approval rules

Policy engine will be available in L4.